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From university in Sydney to travels across South America and Europe, each step has shaped her path. Along the way she met her partner Jack, and welcomed their two children, “the best milestones by far,” she reflects. 

Redefining creative success 

Professionally, Matilda carved a unique space for herself as the founder and Creative Director of Matilda Wilson Creative, a studio that has grown alongside her personal life. For the past six years, she has channelled her talents into building a purpose-driven agency, one that mirrors her commitment to family and her belief in the power of meaningful design. 

“I was inspired to start my own agency because I felt there was a disconnect between the traditional nine-to-five and truly enjoying the formative years of life,” she explains. Early roles in publication design and at MTV in Sydney gave her valuable experience, but she quickly recognised the lack of flexibility and slow decision-making. “I knew I had ambition and strong people skills that I wanted to channel into something where I could make decisions, provide real value, and still show up for my family.” 

Freedom and flexibility 

What followed was the creation of a studio where creativity and freedom go hand in hand. For Matilda, the highlights of running her own business are twofold: the flexibility to put her family at the centre of her life, and the creative variety that each new project brings. “Every project is a new story to tell, an opportunity to collaborate with people who share a vision. Guiding not just the aesthetic but also the strategy and cultural relevance of a brand is incredibly rewarding.” 

Among her proudest moments has been seeing her studio thrive through genuine connection and word-of-mouth alone. “We’ve never had to pitch for work,” she shares. “Clients have come to us because of reputation and relationships. That trust means everything.” In addition, the studio has shown growth financially year on year — an impressive 40 percent per annum. For Matilda, it is proof that aligning values with business can be both fulfilling and sustainable. 

Design, with purpose 

Her agency focuses on purpose-driven, audience-centric design, an approach she believes is essential. “Our work is not for us. It’s for the people and causes that brands aim to serve. When choices are backed by cultural relevance and genuine meaning, brands connect and make a tangible impact. 

Lessons from Grammar 

Looking back, Matilda credits her time at Grammar, and particularly Society and Culture with Mr Phillips, for sparking her curiosity in psychology and human behaviour. “That early interest in how people think and act has never left me. Today, it shapes how I understand clients and the deeper reasons their brands exist.” 

When asked what advice she would give her high school self, her answer is clear: “Keep exploring every form of creative expression that excites you, whether it's writing, illustration, design or poetry. These passions will always contribute to your creativity. Even in a world where AI is advancing, human expression and connection will always matter. Stay authentic and love what you do. Opportunities will follow.”